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Management – Culture – Interpretation

Branded Spaces

Experience Enactments and Entanglements

Editors: Sonnenburg, Stephan, Baker, Laura (Eds.)

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  • New articles in social sciences​

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  • ISBN 978-3-658-01561-9
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About this book

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

About the authors

Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”.

Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management.

Table of contents (18 chapters)

Table of contents (18 chapters)
  • Approaching Branded Spaces

    Pages 9-27

    Sonnenburg, Stephan (et al.)

  • The 4D Model of Place Brand Management

    Pages 31-42

    Stephens Balakrishnan, Melodena (et al.)

  • Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True

    Pages 43-61

    Specht, Jan

  • Branding Views Marketing: Lessons to Learn for Destination Management

    Pages 63-73

    Gronau, Prof. Dr. Werner, PhD (et al.)

  • The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding

    Pages 75-85

    Klein, Michael (et al.)

Buy this book

eBook $64.99
price for USA in USD
  • ISBN 978-3-658-01561-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $84.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Branded Spaces
Book Subtitle
Experience Enactments and Entanglements
Editors
  • Stephan Sonnenburg
  • Laura Baker
Series Title
Management – Culture – Interpretation
Copyright
2013
Publisher
VS Verlag für Sozialwissenschaften
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-658-01561-9
DOI
10.1007/978-3-658-01561-9
Softcover ISBN
978-3-658-01560-2
Series ISSN
2625-2686
Edition Number
1
Number of Pages
VII, 278
Number of Illustrations
75 b/w illustrations
Topics