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  • © 2013

Narrative and Innovation

New Ideas for Business Administration, Strategic Management and Entrepreneurship

  • New articles in social sciences ?

Part of the book series: Management – Culture – Interpretation (MCI)

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Table of contents (16 chapters)

  1. Front Matter

    Pages 1-8
  2. Theoretical Approach

    1. Front Matter

      Pages 9-9
    2. Narrative & Innovation

      • Lutz Becker, Andreas P. Müller
      Pages 11-29
    3. Interview: Fashion, Innovation and Science

      • Alfred Kieser, Suleika Bort
      Pages 47-55
  3. Outlook

    1. Front Matter

      Pages 225-225
    2. Riding Dead Horses

      • Andreas Zeuch
      Pages 227-237

About this book

The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

Editors and Affiliations

  • Karlsruhe, Germany

    Andreas P. Müller

  • Karlshochschule International University, Karlsruhe, Germany

    Lutz Becker

About the editors

Dr. Andreas P. Müller is Professor of Intercultural Communication and Intercultural Management at Karlshochschule. He is Dean of the Faculty of Business Administration and Management.

Dr. Lutz Becker is Professor of Management and Leadership at Karlshochschule International University, Karlsruhe, Germany, teaching and researching in the areas “Strategic Leadership”, “International Management” and “Change & Innovation”.

Bibliographic Information

  • Book Title: Narrative and Innovation

  • Book Subtitle: New Ideas for Business Administration, Strategic Management and Entrepreneurship

  • Editors: Andreas P. Müller, Lutz Becker

  • Series Title: Management – Culture – Interpretation

  • DOI: https://doi.org/10.1007/978-3-658-01375-2

  • Publisher: Springer VS Wiesbaden

  • eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)

  • Copyright Information: Springer Fachmedien Wiesbaden 2013

  • Softcover ISBN: 978-3-658-01374-5Published: 07 February 2013

  • eBook ISBN: 978-3-658-01375-2Published: 11 February 2013

  • Series ISSN: 2625-2686

  • Series E-ISSN: 2625-2694

  • Edition Number: 1

  • Number of Pages: 275

  • Number of Illustrations: 30 b/w illustrations

  • Topics: Social Sciences, general

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access