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Data, Expert Knowledge and Decisions

An Interdisciplinary Approach with Emphasis on Marketing Applications

  • Conference proceedings
  • © 1988

Overview

Editors:
  1. Wolfgang Gaul

    1. Institut für Entscheidungstheorie und Unternehmensforschung, Universität Karlsruhe (TH), Karlsruhe 1, Germany

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  2. Martin Schader

    1. Institut für Informatik, Universität der Bundeswehr, Hamburg 70, Germany

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Table of contents (31 papers)

  1. Front Matter

    Pages I-VIII
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  4. Decision Support Systems, Knowledge Representation, Applications other than Marketing

    1. Front Matter

      Pages 81-81
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    2. KREDIT: KEE-Based Support for Credit Decisions in a Mail-Order Firm

      • O. Büring, M. Schader
      Pages 83-92

    3. A Decision Support System for Vehicle Scheduling in Public Transport

      • J. R. Daduna
      Pages 93-102

    4. Developing a Decision Support System for Personnel Disposition in a Garage—Experiences Using the KEE Shell

      • M. Demann, M. Schader, U. Tüshaus
      Pages 103-115

    5. MIDAS: An Expert Debt Management Advisory System

      • M. A. H. Dempster, A. M. Ireland
      Pages 116-127

    6. Incorporating Knowledge in Decision Support Systems

      • F. Esposito
      Pages 128-144

    7. Statistical Structures for Analyzing Time-Dependent Observations

      • K. A. Froeschl, W. Grossmann
      Pages 145-160

    8. Data Analysis and Expert Systems: Generating Rules from Data

      • M. Gettler-Summa, H. Ralambondrainy, E. Diday
      Pages 161-173

    9. Fuzzy Reasoning for Classification: An Expert System Approach

      • C. Granger
      Pages 174-184

    10. OPTRAD: A Decision Support System for Portfolio Management in Stock and Options Markets

      • S. Trautmann
      Pages 185-203
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Keywords

About this book

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Editors and Affiliations

  • Institut für Entscheidungstheorie und Unternehmensforschung, Universität Karlsruhe (TH), Karlsruhe 1, Germany

    Wolfgang Gaul

  • Institut für Informatik, Universität der Bundeswehr, Hamburg 70, Germany

    Martin Schader

Bibliographic Information

  • Book Title: Data, Expert Knowledge and Decisions

  • Book Subtitle: An Interdisciplinary Approach with Emphasis on Marketing Applications

  • Editors: Wolfgang Gaul, Martin Schader

  • DOI: https://doi.org/10.1007/978-3-642-73489-2

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin · Heidelberg 1988

  • Softcover ISBN: 978-3-642-73491-5Published: 07 January 2012

  • eBook ISBN: 978-3-642-73489-2Published: 06 December 2012

  • Edition Number: 1

  • Number of Pages: VIII, 380

  • Topics: Economic Theory/Quantitative Economics/Mathematical Methods, Marketing, IT in Business

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