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Data, Expert Knowledge and Decisions

An Interdisciplinary Approach with Emphasis on Marketing Applications

Editors: Gaul, Wolfgang, Schader, Martin (Eds.)

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  • ISBN 978-3-642-73489-2
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Softcover $139.00
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About this book

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.

Table of contents (31 chapters)

Table of contents (31 chapters)
  • Characterization of Research Papers by Data Analysis Techniques

    Pages 3-9

    Gaul, W. (et al.)

  • The Interface Among Data Analysis, Marketing, and Representation of Knowledge

    Pages 10-15

    Arabie, P. (et al.)

  • PROLOG-Based Decision Support for Data Analysis in Marketing

    Pages 19-34

    Böckenholt, I. (et al.)

  • Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulators

    Pages 35-41

    Cooper, L. G.

  • A PROLOG-Based PC-Implementation for New Product Introduction

    Pages 42-53

    Gaul, W. (et al.)

Buy this book

eBook $109.00
price for USA in USD
  • ISBN 978-3-642-73489-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $139.00
price for USA in USD
  • ISBN 978-3-642-73491-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Data, Expert Knowledge and Decisions
Book Subtitle
An Interdisciplinary Approach with Emphasis on Marketing Applications
Editors
  • Wolfgang Gaul
  • Martin Schader
Copyright
1988
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin · Heidelberg
eBook ISBN
978-3-642-73489-2
DOI
10.1007/978-3-642-73489-2
Softcover ISBN
978-3-642-73491-5
Edition Number
1
Number of Pages
VIII, 380
Topics