Save 40% on books and eBooks in Engineering & Materials Science or in Social & Behavioral Sciences!

E-Commerce Strategy

Authors: Qin, Z., Chang, Y., Li, S., Li, F.

Free Preview
  • Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise
  • Introduce emphatically Chinese strategic situations
  • Based on cases, use comparative study methods, combining traditional strategic theories to research present worldwide E-commerce strategies
  • Putting forward E-commerce technical strategies from the standpoint of E-commerce related technologies
see more benefits

Buy this book

eBook $99.00
price for USA in USD (gross)
  • ISBN 978-3-642-39414-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
About this book

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.

Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $99.00
price for USA in USD (gross)
  • ISBN 978-3-642-39414-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
E-Commerce Strategy
Authors
Copyright
2014
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Zhejiang University Press, Hangzhou and Springer-Verlag GmbH Berlin Heidelberg
eBook ISBN
978-3-642-39414-0
DOI
10.1007/978-3-642-39414-0
Edition Number
1
Number of Pages
IX, 351
Additional Information
Jointly published with Zhejiang University Press
Topics