Authors:
- Take the lead in analyzing E-commerce strategy from three levels: nation, industry and enterprise
- Introduce emphatically Chinese strategic situations
- Based on cases, use comparative study methods, combining traditional strategic theories to research present worldwide E-commerce strategies
- Putting forward E-commerce technical strategies from the standpoint of E-commerce related technologies
Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.
Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Authors and Affiliations
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School of Software, Tsinghua University, Beijing, China
Zheng Qin, Yang Chang, Fengxiang Li
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School of Computer Science, Shaanxi Normal University, Shaanxi, China
Shundong Li
Bibliographic Information
Book Title: E-Commerce Strategy
Authors: Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li
DOI: https://doi.org/10.1007/978-3-642-39414-0
Publisher: Springer Berlin, Heidelberg
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Zhejiang University Press, Hangzhou and Springer-Verlag GmbH Berlin Heidelberg 2014
eBook ISBN: 978-3-642-39414-0Published: 30 October 2014
Edition Number: 1
Number of Pages: IX, 351
Additional Information: Jointly published with Zhejiang University Press
Topics: Information Systems and Communication Service, e-Commerce/e-business, IT in Business