Strategies and Communications for Innovations

An Integrative Management View for Companies and Networks

Editors: Hülsmann, Michael, Pfeffermann, Nicole (Eds.)

  • Cutting-edge information, new approaches and methods for companies and networks
  • Theory-driven yet practice-oriented with case studies
  • An integrative management view on innovations
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eBook $159.00
price for USA in USD (gross)
  • ISBN 978-3-642-17223-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
About this book

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

About the authors

Prof. Dr. Michael Hülsmann is Associate Professor of Systems Management. In March 2009 he took over the ‘Systems Management’ field of studies at the School of Engineering and Science at Jacobs University Bremen. He focuses on Strategic Management of Logistics Systems. Prof. Hülsmann teaches and does research mainly in the fields of competence and technology based positioning, accomplishing of technological change in value-adding networks and setting-up of inter-organizational coordination mechanisms.

Nicole Pfeffermann is a Research Fellow at Jacobs University Bremen, ‘Systems Management’. Her research interests cover strategic management/entrepreneurship and organizational communication focusing on innovation communication (dynamic ICOM capability). Since March 2009 she is also a management consultant at NP Pfeffermann Consulting. Nicole Pfeffermann studied Business Economics at the University of Wuppertal. During and after her studies she gained international work experience as a consultant in brand management for global companies and as a coach for IT and management seminars.

Table of contents (25 chapters)

  • Challenges, Approaches, and Strategic Aspects of Innovation

    Hülsmann, Michael (et al.)

    Pages 3-10

  • Strategic Open Innovation: Basics, Actors, Tools and Tensions

    Möslein, Kathrin M. (et al.)

    Pages 11-23

  • Challenges and Visual Solutions for Strategic Business Model Innovation

    Eppler, Martin J. (et al.)

    Pages 25-36

  • Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability: How to Decode Its Contribution Comprehensively

    Hülsmann, Michael (et al.)

    Pages 37-50

  • Developing a Technology Intelligence Strategy to Access Knowledge of Innovation Clusters

    Dang, Rani J. (et al.)

    Pages 51-71

Buy this book

eBook $159.00
price for USA in USD (gross)
  • ISBN 978-3-642-17223-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
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Bibliographic Information

Bibliographic Information
Book Title
Strategies and Communications for Innovations
Book Subtitle
An Integrative Management View for Companies and Networks
Editors
  • Michael Hülsmann
  • Nicole Pfeffermann
Copyright
2011
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-17223-6
DOI
10.1007/978-3-642-17223-6
Edition Number
1
Number of Pages
XXX, 404
Number of Illustrations and Tables
100 b/w illustrations
Topics