Process-based Strategic Planning

Authors: Grünig, Rudolf, Kühn, Richard

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  • Explains essential methods and tools of strategic planning and illustrates their application through examples  
  • Offers an integrated view on process-based strategic planning  
  • Describes methods and tools in a concise and concentrated way   
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Softcover $79.99
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About this book

A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process".

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.                 

About the authors

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland.

Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.      

   



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Table of contents (22 chapters)

Table of contents (22 chapters)
  • Introduction

    Pages 1-4

    Grünig, Univ. -Professor Dr. rer. pol. Rudolf (et al.)

  • Strategies, strategic planning and success potentials

    Pages 7-13

    Grünig, Univ. -Professor Dr. rer. pol. Rudolf (et al.)

  • Development of strategic planning

    Pages 15-21

    Grünig, Univ. -Professor Dr. rer. pol. Rudolf (et al.)

  • Assessment of strategies

    Pages 23-28

    Grünig, Univ. -Professor Dr. rer. pol. Rudolf (et al.)

  • Strategic documents as the result of strategic planning

    Pages 31-43

    Grünig, Univ. -Professor Dr. rer. pol. Rudolf (et al.)

Buy this book

eBook $59.99
price for USA in USD
  • ISBN 978-3-642-16715-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA in USD
  • ISBN 978-3-642-16714-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $79.99
price for USA in USD
  • ISBN 978-3-642-42378-9
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Process-based Strategic Planning
Authors
Translated by
Clark, A.
Copyright
2011
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-16715-7
DOI
10.1007/978-3-642-16715-7
Hardcover ISBN
978-3-642-16714-0
Softcover ISBN
978-3-642-42378-9
Edition Number
6
Number of Pages
XXIV, 358
Topics