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Studies in Fuzziness and Soft Computing

Marketing Intelligent Systems Using Soft Computing

Managerial and Research Applications

Editors: Casillas, Jorge, Martínez-López, Francisco J. (Eds.)

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  • Develops and applies intelligent systems based on soft computing methods for marketing
  • Covers the state of the art in the field
  • Written by leading experts
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eBook $189.00
price for USA in USD (gross)
  • ISBN 978-3-642-15606-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.99
price for USA in USD
  • ISBN 978-3-642-15605-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $269.00
price for USA in USD
  • ISBN 978-3-642-26525-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

Table of contents (24 chapters)

Table of contents (24 chapters)
  • Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners

    Pages 1-8

    Wierenga, Berend

  • Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers

    Pages 9-15

    Lee, Nick (et al.)

  • Observations on Soft Computing in Marketing

    Pages 17-19

    Stewart, David W.

  • Soft Computing Methods in Marketing: Phenomena and Management Problems

    Pages 21-26

    Roberts, John

  • User-Generated Content: The “Voice of the Customer” in the 21st Century

    Pages 27-29

    Bradlow, Eric T.

Buy this book

eBook $189.00
price for USA in USD (gross)
  • ISBN 978-3-642-15606-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.99
price for USA in USD
  • ISBN 978-3-642-15605-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $269.00
price for USA in USD
  • ISBN 978-3-642-26525-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Marketing Intelligent Systems Using Soft Computing
Book Subtitle
Managerial and Research Applications
Editors
  • Jorge Casillas
  • Francisco J. Martínez-López
Series Title
Studies in Fuzziness and Soft Computing
Series Volume
258
Copyright
2010
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-15606-9
DOI
10.1007/978-3-642-15606-9
Hardcover ISBN
978-3-642-15605-2
Softcover ISBN
978-3-642-26525-9
Series ISSN
1434-9922
Edition Number
1
Number of Pages
XIV, 478
Number of Illustrations
102 b/w illustrations, 85 illustrations in colour
Topics