Authors:
- Novel approach to improving Supply Chain efficiency by upstream information sharing between retailers and manufactures
- Joint pricing and inventory model
- Development of a model and proof of a mixed strategy equilibrium for two players to capture the observed market dynamics
- With a lasting impact on the field
- Empirical data analysis
- Includes supplementary material: sn.pub/extras
Part of the book series: Lecture Notes in Economics and Mathematical Systems (LNE, volume 643)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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, Production Management, WHU - Otto Beisheim School of Management, Vallendar, Germany
Daniela Wiehenbrauk
Bibliographic Information
Book Title: Collaborative Promotions
Book Subtitle: Optimizing Retail Supply Chains with Upstream Information Sharing
Authors: Daniela Wiehenbrauk
Series Title: Lecture Notes in Economics and Mathematical Systems
DOI: https://doi.org/10.1007/978-3-642-13393-0
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag GmbH Berlin Heidelberg 2010
Softcover ISBN: 978-3-642-13392-3Published: 18 September 2010
eBook ISBN: 978-3-642-13393-0Published: 19 August 2010
Series ISSN: 0075-8442
Series E-ISSN: 2196-9957
Edition Number: 1
Number of Pages: XX, 153
Number of Illustrations: 46 b/w illustrations
Topics: Operations Research/Decision Theory, Marketing, Economic Theory/Quantitative Economics/Mathematical Methods, Operations Management, Statistical Theory and Methods