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Lecture Notes in Economics and Mathematical Systems

The Value of Information Updating in New Product Development

Authors: Artmann, Christian

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  • ISBN 978-3-540-93833-0
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About this book

Managing uncertainty in new product development projects for improved valuation and decision making is one of the most complex and challenging problems in operations management. It is important for any corporation depending on the success of new products and innovations. This work shows how uncertainty can be handled and partly resolved by conducting an information update during the development process. It is one of the first comprehensive models that combine statistical decision theory in form of Bayesian analysis with a real options framework for projects exposed to different sources of uncertainty. The proposed framework makes an important theoretical contribution in addressing this problem, while at the same time being of significant value to managers who face the difficult task of evaluating and managing complex product development projects.

Table of contents (10 chapters)

Table of contents (10 chapters)

Buy this book

eBook $79.99
price for USA in USD
  • ISBN 978-3-540-93833-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $99.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
The Value of Information Updating in New Product Development
Authors
Series Title
Lecture Notes in Economics and Mathematical Systems
Series Volume
620
Copyright
2009
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-540-93833-0
DOI
10.1007/978-3-540-93833-0
Softcover ISBN
978-3-540-93832-3
Series ISSN
0075-8442
Edition Number
1
Number of Pages
XVIII, 208
Number of Illustrations
41 b/w illustrations
Topics