Overview
- Learn about the new characteristics of modern consumer and new methods of market research
- Better understand inconsistencies in buyer behavior and their neural underpinnings
- Learn how the new findings are applied by marketers
- Develop an in-depth idea of self-control and how to apply it in consumer setting
- In sum, the book offers insight into the future
- Includes supplementary material: sn.pub/extras
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Table of contents (5 chapters)
Keywords
About this book
Authors and Affiliations
Bibliographic Information
Book Title: Neuromarketing
Book Subtitle: Exploring the Brain of the Consumer
Authors: Leon Zurawicki
DOI: https://doi.org/10.1007/978-3-540-77829-5
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2010
Hardcover ISBN: 978-3-540-77828-8Published: 09 September 2010
Softcover ISBN: 978-3-662-50187-0Published: 23 August 2016
eBook ISBN: 978-3-540-77829-5Published: 02 September 2010
Edition Number: 1
Number of Pages: XX, 273
Topics: Marketing, Neurobiology