Authors:
- The book is based on the three most important challenges in pharmaceutical innovation: productivity dilemma, new technology trends, globalization and outsourcing
- Due to the CTO-roundtable with 14 selected international experts in pharmaceutical R&D whose result is presented, the book has a strong perspective from senior management
- With management concepts and tools enabling leaders in the pharmaceutical industry to cope with new challenges and trends
- Includes supplementary material: sn.pub/extras
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Reviews
From the reviews:
"This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies … . What distinguishes this book from others on the same subject is its emphasis on empirical findings (53 figures, 20 tables) and an exceptionally good, if short, discussion of various research technologies … . The six-page glossary of industry terms, when used with its decent index, is a particular joy. … recommend this offering to prospective managers and researchers in this industry … ." (Robert R. Rothberg, Journal of Product Innovation Management, Vol. 22, 2005)
From the reviews of the second edition:
“Leading Pharmaceutical Innovation, Gassmann and colleagues describe the current status of the pharmaceutical industry … . This book comprises seven chapters, where each could be seen as a review of the addressed topic. This helps with understanding the complexity of the challenges the pharmaceutical industry is facing, in comparison to the automotive industry or with respect to marketing problems … . book provides most valuable insight into the pharmaceutical industry from an ‘outsiders’ perspective.” (Sandrine Shepard and Thomas Wilckens, R&D Management, Vol. 40 (5), November, 2010)
Authors and Affiliations
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Institute of Technology Management, University of St. Gallen, St. Gallen, Switzerland
Oliver Gassmann, Gerrit Reepmeyer
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AsiaCompete Int’l Ltd., Beijing, PR China
Maximilian Zedtwitz
Bibliographic Information
Book Title: Leading Pharmaceutical Innovation
Book Subtitle: Trends and Drivers for Growth in the Pharmaceutical Industry
Authors: Oliver Gassmann, Gerrit Reepmeyer, Maximilian Zedtwitz
DOI: https://doi.org/10.1007/978-3-540-77636-9
Publisher: Springer Berlin, Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2008
Hardcover ISBN: 978-3-540-77635-2Published: 03 March 2008
eBook ISBN: 978-3-540-77636-9Published: 19 February 2008
Edition Number: 2
Number of Pages: XVI, 186
Number of Illustrations: 47 b/w illustrations
Topics: Innovation/Technology Management, Management, R & D/Technology Policy, Public Health, Pharmacy