Conjoint Measurement

Methods and Applications

Editors: Gustafsson, Anders, Herrmann, Andreas, Huber, Frank (Eds.)

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  • Covers all of the latest developments in conjoint analysis – the most important multivariate technique in marketing
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  • ISBN 978-3-540-71404-0
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Hardcover $149.99
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Softcover $149.99
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  • ISBN 978-3-642-09056-1
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About this book

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Reviews

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)


Table of contents (18 chapters)

Table of contents (18 chapters)
  • Conjoint Analysis as an Instrument of Market Research Practice

    Pages 3-30

    Gustafsson, Anders (et al.)

  • Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

    Pages 31-46

    Rao, Vithala R. (et al.)

  • Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data

    Pages 47-65

    Baier, Daniel (et al.)

  • A Comparison of Conjoint Measurement with Self-Explicated Approaches

    Pages 67-76

    Sattler, Henrik (et al.)

  • Non-geometric Plackett-Burman Designs in Conjoint Analysis

    Pages 77-92

    Blomkvist, Ola, M. Sc. (et al.)

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-540-71404-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-540-71403-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.99
price for USA in USD
  • ISBN 978-3-642-09056-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Conjoint Measurement
Book Subtitle
Methods and Applications
Editors
  • Anders Gustafsson
  • Andreas Herrmann
  • Frank Huber
Copyright
2007
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-540-71404-0
DOI
10.1007/978-3-540-71404-0
Hardcover ISBN
978-3-540-71403-3
Softcover ISBN
978-3-642-09056-1
Edition Number
4
Number of Pages
VII, 373
Topics