Advertising Worldwide

Advertising Conditions in Selected Countries

Editors: Kloss, Ingomar (Ed.)

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  • ISBN 978-3-642-56811-4
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Softcover $99.99
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  • ISBN 978-3-642-63206-8
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About this book

Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices? Are there any taboos? What legal restrictions do apply? What kind of advertising infrastructure is there? Are there any institutions, federations or boards of advertising? What media are readily available? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any particular preferences concerning the use of media?
The book starts with an overview on the impact of culture and offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Written by specialists from these countries.

Table of contents (12 chapters)

Table of contents (12 chapters)

Buy this book

eBook $79.99
price for USA in USD
  • ISBN 978-3-642-56811-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.00
price for USA in USD
  • ISBN 978-3-540-67713-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $99.99
price for USA in USD
  • ISBN 978-3-642-63206-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Advertising Worldwide
Book Subtitle
Advertising Conditions in Selected Countries
Editors
  • Ingomar Kloss
Copyright
2001
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-56811-4
DOI
10.1007/978-3-642-56811-4
Hardcover ISBN
978-3-540-67713-0
Softcover ISBN
978-3-642-63206-8
Edition Number
1
Number of Pages
X, 294
Topics