Introduction to E-commerce

Editors: Qin, Zheng (Ed.)

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  • Offers practical case studies for reference
  • Deals with technology as well as management
  • Focuses on the latest developments in e-commerce
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eBook $139.00
price for USA in USD
  • ISBN 978-3-540-49645-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • Immediate eBook download after purchase and usable on all devices
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About this book

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University.

Reviews

From the reviews:

"This valuable text focuses on e-commerce in China … . One of the most valuable byproducts of the text is the demonstrated way of thinking. … for those involved in Chinese e-commerce, it is an essential work to study." (James Van Speybroeck, ACM Computing Reviews, October, 2009)


Table of contents (13 chapters)

Table of contents (13 chapters)

Buy this book

eBook $139.00
price for USA in USD
  • ISBN 978-3-540-49645-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
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Bibliographic Information

Bibliographic Information
Book Title
Introduction to E-commerce
Editors
  • Zheng Qin
Copyright
2009
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
Distribution Rights
Distribution rights in China: Tsinghua University Press
eBook ISBN
978-3-540-49645-8
DOI
10.1007/978-3-540-49645-8
Edition Number
1
Number of Pages
180
Number of Illustrations
40 b/w illustrations
Additional Information
Jointly published with Tsinghua University Press
Topics