Strategisches Business-to-Business-Marketing

Editors: Kleinaltenkamp, Michael, Plinke, Wulff (Hrsg.)

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  • ISBN 978-3-642-56084-2
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Softcover $84.99
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About this book

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben, das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $89.99
price for USA in USD
  • ISBN 978-3-642-56084-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA in USD
  • ISBN 978-3-540-44090-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $84.99
price for USA in USD
  • ISBN 978-3-642-62895-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Strategisches Business-to-Business-Marketing
Editors
  • Michael Kleinaltenkamp
  • Wulff Plinke
Copyright
2002
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-642-56084-2
DOI
10.1007/978-3-642-56084-2
Hardcover ISBN
978-3-540-44090-1
Softcover ISBN
978-3-642-62895-5
Edition Number
2
Number of Pages
IX, 435
Topics