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Table of contents (23 chapters)
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Front Matter
Editors and Affiliations
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Betriebswirtschaftslehre und Angewandte Informatik, Universität Heidelberg Alfred Weber Institut, Heidelberg 1, Deutschland
R. Thome
Bibliographic Information
Book Title: Datenverarbeitung im Marketing
Book Subtitle: Heidelberg, 9.–10. Oktober 1980
Editors: R. Thome
Series Title: Informatik-Fachberichte
DOI: https://doi.org/10.1007/978-3-642-67953-7
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 1981
Softcover ISBN: 978-3-540-10555-8Published: 01 January 1981
eBook ISBN: 978-3-642-67953-7Published: 12 March 2013
Series ISSN: 0343-3005
Edition Number: 1
Number of Pages: VIII, 377
Number of Illustrations: 11 b/w illustrations
Topics: Trade, IT in Business, Marketing, Information Systems Applications (incl. Internet)