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The Customer Centric Enterprise

Advances in Mass Customization and Personalization

  • Book
  • © 2003

Overview

Editors:
  1. Mitchell M. Tseng

    1. Department of Industrial Engineering & Engineering Management, The Hong Kong University of Science & Technology, Knowloon, Hong Kong

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  2. Frank T. Piller

    1. TUM Business School, Lst. AIB, Technische Universität München, Munich, Germany

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    You can also search for this editor in PubMed   Google Scholar

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Table of contents (30 chapters)

  1. Front Matter

    Pages I-XII
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  2. Heading Towards Customer Centric Enterprises

    1. Front Matter

      Pages 1-1
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    2. The Customer Centric Enterprise

      • Mitchell M. Tseng, Frank T. Piller
      Pages 3-16

  3. Mass Customization and Personalization

    1. Front Matter

      Pages 17-18
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    2. Examination of Mass Customization Through Field Evidence

      • Bart MacCarthy, Philip G. Brabazon, Johanna Bramham
      Pages 19-33

    3. The Many Faces of Personalization

      • Kai Riemer, Carsten Totz
      Pages 35-50

    4. Economic Evaluation of Mini-Plants for Mass Customization

      • Ralf Reichwald, Frank T. Piller, Stephan Jaeger, Stefan Zanner
      Pages 51-69

    5. Customer Driven Manufacturing Versus Mass Customization

      • Klaus-Dieter Thoben
      Pages 71-84

    6. User Modeling and Personalization

      • Thomas Franke, Peter Mertens
      Pages 85-108

    7. Art Customization

      • Jochen Gros
      Pages 109-120

  4. Customer Centric Design and Development

    1. Front Matter

      Pages 121-122
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    2. Product Families for Mass Customization

      • Xuehong Du, Mitchell M. Tseng, Jianxin Jiao
      Pages 123-161

    3. Common Platform Architecture

      • Zahed Siddique, David W. Rosen
      Pages 163-182

    4. Reconfigurable Models and Product Templates

      • Jordan J. Cox, Gregory M. Roach, Shawn S. Teare
      Pages 183-208

    5. Case-Based Reasoning

      • Naken Wongvasu, Sagar V. Kamarthi, Ibrahim Zeid
      Pages 209-229

    6. Using TRIZ to Overcome Mass Customization Contradictions

      • Darrell L. Mann, Ellen Domb
      Pages 231-242

  5. Interfacing and Integrating the Customer

    1. Front Matter

      Pages 243-245
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    2. Web-Based Do-It-Yourself Product Design

      • Halimahtun M. Khalid, Martin G. Helander
      Pages 247-266

    3. Modeling Consumer Behavior in the Customization Process

      • Sri Hartati Kurniawan, Mitchell M. Tseng, Richard H. Y. So
      Pages 267-282

    4. Usability of Design by Customer Websites

      • Oon Yin Bee, Halimahtun M. Khalid
      Pages 283-300
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Keywords

About this book

 Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.  

Editors and Affiliations

  • Department of Industrial Engineering & Engineering Management, The Hong Kong University of Science & Technology, Knowloon, Hong Kong

    Mitchell M. Tseng

  • TUM Business School, Lst. AIB, Technische Universität München, Munich, Germany

    Frank T. Piller

Bibliographic Information

  • Book Title: The Customer Centric Enterprise

  • Book Subtitle: Advances in Mass Customization and Personalization

  • Editors: Mitchell M. Tseng, Frank T. Piller

  • DOI: https://doi.org/10.1007/978-3-642-55460-5

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2003

  • Softcover ISBN: 978-3-540-02492-7Published: 12 June 2003

  • eBook ISBN: 978-3-642-55460-5Published: 27 June 2011

  • Edition Number: 1

  • Number of Pages: XII, 536

  • Number of Illustrations: 75 b/w illustrations

  • Topics: IT in Business, Computer-Aided Engineering (CAD, CAE) and Design, Industrial and Production Engineering

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