Marketing 2.0

Strategies for Closer Customer Relationships

Authors: Corbae, Gerald, Jensen, Jacob B., Schneider, Dirk

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eBook $84.99
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  • ISBN 978-3-540-24783-8
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Hardcover $109.99
price for USA in USD
  • ISBN 978-3-540-00285-7
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Softcover $109.99
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  • ISBN 978-3-642-05551-5
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About this book

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. These new technologies will have far-reaching consequences for marketing, sales and customer service. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook $84.99
price for USA in USD (gross)
  • ISBN 978-3-540-24783-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
  • ISBN 978-3-540-00285-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $109.99
price for USA in USD
  • ISBN 978-3-642-05551-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Marketing 2.0
Book Subtitle
Strategies for Closer Customer Relationships
Authors
Copyright
2003
Publisher
Springer-Verlag Berlin Heidelberg
Copyright Holder
Springer-Verlag Berlin Heidelberg
eBook ISBN
978-3-540-24783-8
DOI
10.1007/978-3-540-24783-8
Hardcover ISBN
978-3-540-00285-7
Softcover ISBN
978-3-642-05551-5
Edition Number
1
Number of Pages
VI, 154
Topics