Authors:
- Das Basiswerk zur Gruppendiskussion
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About the authors
Dipl.-Psych. Frank Szymkowiak ist Unit-Leiter im Rheingold-Institut für qualitative Markt- und Medienanalysen Köln.
Bibliographic Information
Book Title: Die Gruppendiskussion in der Marktforschung
Book Subtitle: Grundlagen — Moderation — Auswertung Ein Praxisleitfaden
Authors: Ingo Dammer, Frank Szymkowiak
DOI: https://doi.org/10.1007/978-3-322-96390-1
Publisher: VS Verlag für Sozialwissenschaften Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1998
Softcover ISBN: 978-3-531-13317-1Published: 15 October 1998
eBook ISBN: 978-3-322-96390-1Published: 02 July 2013
Edition Number: 1
Number of Pages: 161
Number of Illustrations: 3 b/w illustrations
Topics: Market Research/Competitive Intelligence, Social Sciences, general