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Theorie der Public Relations

Ein Entwurf

Authors: Rühl, Manfred

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Table of contents (8 chapters)

Table of contents (8 chapters)
  • Wozu eine wissenschaftliche Theorie der Public Relations?

    Pages 19-39

    Ronneberger, Franz (et al.)

  • Was kann die Geschichte des PR-Handelns zur Theoriebildung beitragen?

    Pages 41-52

    Ronneberger, Franz (et al.)

  • Von der PR-Kunde zu einer interdisziplinären PR-Theorie

    Pages 53-79

    Ronneberger, Franz (et al.)

  • System und Funktion — die integrierenden erkenntnistheoretischen Brennpunkte der PR-Theoriebildung

    Pages 81-109

    Ronneberger, Franz (et al.)

  • Soziales Handeln ist Kommunikation und Interaktion

    Pages 111-154

    Ronneberger, Franz (et al.)

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-322-88963-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.95
price for USA in USD
  • ISBN 978-3-531-12118-5
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Theorie der Public Relations
Book Subtitle
Ein Entwurf
Authors
Copyright
1992
Publisher
VS Verlag für Sozialwissenschaften
Copyright Holder
Westdeutscher Verlag GmbH, Opladen
eBook ISBN
978-3-322-88963-8
DOI
10.1007/978-3-322-88963-8
Softcover ISBN
978-3-531-12118-5
Edition Number
1
Number of Pages
358
Topics

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