Skip to main content
SpringerLink
Log in

Absatzwerbung

  • Book
  • © 1976

Overview

Authors:
  1. Karl Christian Behrens

    1. Freien Universität Berlin, Deutschland

    View author publications

    You can also search for this author in PubMed   Google Scholar

Part of the book series: Studienreihe Betrieb und Markt (SBM, volume 10)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (4 chapters)

  1. Front Matter

    Pages N1-9
    Download chapter PDF

  2. Grundlagen

    • Karl Christian Behrens
    Pages 11-34

  3. Werbeplanung

    • Karl Christian Behrens
    Pages 35-105

  4. Der Werbeerfolg

    • Karl Christian Behrens
    Pages 106-168

  5. Die Organisation der Werbung

    • Karl Christian Behrens
    Pages 169-209

  6. Back Matter

    Pages 211-239
    Download chapter PDF
Back to top

Keywords

Authors and Affiliations

  • Freien Universität Berlin, Deutschland

    Karl Christian Behrens

Bibliographic Information

  • Book Title: Absatzwerbung

  • Authors: Karl Christian Behrens

  • Series Title: Studienreihe Betrieb und Markt

  • DOI: https://doi.org/10.1007/978-3-663-13857-0

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1976

  • Softcover ISBN: 978-3-409-36672-4Published: 01 January 1976

  • eBook ISBN: 978-3-663-13857-0Published: 03 September 2013

  • Edition Number: 2

  • Number of Pages: 239

  • Number of Illustrations: 2 b/w illustrations

  • Topics: Business and Management, general

Publish with us

Policies and ethics

Back to top

Search

Navigation