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Table of contents (17 chapters)
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Front Matter
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Zusammenfassung der Ergebnisse
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Ausblick
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Back Matter
Bibliographic Information
Book Title: Konkurrenzwerbung und Werbeerfolg
Authors: Winfried Balke
DOI: https://doi.org/10.1007/978-3-322-84086-8
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler ยท Wiesbaden 1972
Softcover ISBN: 978-3-409-36412-6Published: 01 January 1972
eBook ISBN: 978-3-322-84086-8Published: 08 March 2013
Edition Number: 1
Number of Pages: 216
Topics: Business and Management, general