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Table of contents (5 chapters)
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Bibliographic Information
Book Title: Das Marketing neuer Produkte
Authors: Eberhard Eugen Scheuing
DOI: https://doi.org/10.1007/978-3-663-19700-3
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1970
Softcover ISBN: 978-3-409-36362-4Published: 01 January 1970
eBook ISBN: 978-3-663-19700-3Published: 11 December 2013
Edition Number: 1
Number of Pages: I, 238
Number of Illustrations: 17 b/w illustrations
Topics: Business and Management, general