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Das Marketing neuer Produkte

  • Book
  • © 1970

Overview

Authors:
  1. Eberhard Eugen Scheuing

    1. St. John’s University, New York, USA

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-11
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  2. Einführung

    • Eberhard Eugen Scheuing
    Pages 13-15

  3. Produkte

    • Eberhard Eugen Scheuing
    Pages 17-53

  4. Die Evolution neuer Produkte

    • Eberhard Eugen Scheuing
    Pages 55-176

  5. Markteinführung und Marktentfaltung

    • Eberhard Eugen Scheuing
    Pages 177-193

  6. Der Lebenszyklus eines Produktmarktes

    • Eberhard Eugen Scheuing
    Pages 195-221

  7. Back Matter

    Pages 223-238
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Keywords

Authors and Affiliations

  • St. John’s University, New York, USA

    Eberhard Eugen Scheuing

Bibliographic Information

  • Book Title: Das Marketing neuer Produkte

  • Authors: Eberhard Eugen Scheuing

  • DOI: https://doi.org/10.1007/978-3-663-19700-3

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1970

  • Softcover ISBN: 978-3-409-36362-4Published: 01 January 1970

  • eBook ISBN: 978-3-663-19700-3Published: 11 December 2013

  • Edition Number: 1

  • Number of Pages: I, 238

  • Number of Illustrations: 17 b/w illustrations

  • Topics: Business and Management, general

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