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  • © 1974

Der Verkaufspreis in der Industrie

Die Marketingpraxis für die Bestimmung der Preisobergrenze

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Table of contents (7 chapters)

  1. Front Matter

    Pages 1-11
  2. Die Bestimmung der Marktposition

    • Heinz Nagtegaal
    Pages 51-68
  3. Die Bestimmung des Marketing-Mix

    • Heinz Nagtegaal
    Pages 69-128
  4. Die Bestimmung der Preispolitik

    • Heinz Nagtegaal
    Pages 129-149
  5. Die Bestimmung der Preisstrategie

    • Heinz Nagtegaal
    Pages 151-161
  6. Die Bestimmung des Preises selbst

    • Heinz Nagtegaal
    Pages 163-190
  7. Schlußbetrachtung

    • Heinz Nagtegaal
    Pages 191-196
  8. Back Matter

    Pages 197-236

Bibliographic Information

  • Book Title: Der Verkaufspreis in der Industrie

  • Book Subtitle: Die Marketingpraxis für die Bestimmung der Preisobergrenze

  • Authors: Heinz Nagtegaal

  • DOI: https://doi.org/10.1007/978-3-322-84029-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden 1974

  • Softcover ISBN: 978-3-409-36061-6Published: 01 January 1974

  • eBook ISBN: 978-3-322-84029-5Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 233

  • Number of Illustrations: 12 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access