Käuferverhalten und Marketing-Entscheidung

Konsumgüter-Marketing aus der Sicht der Behavioral Sciences

Authors: Bebié, André

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  • ISBN 978-3-663-06888-4
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price for USA in USD

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $49.99
price for USA in USD
  • ISBN 978-3-663-06888-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
  • Institutional customers should get in touch with their account manager
Softcover $89.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Käuferverhalten und Marketing-Entscheidung
Book Subtitle
Konsumgüter-Marketing aus der Sicht der Behavioral Sciences
Authors
Copyright
1978
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-663-06888-4
DOI
10.1007/978-3-663-06888-4
Softcover ISBN
978-3-409-30781-9
Edition Number
1
Number of Pages
XVII, 1171
Topics