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Marketing Fallstudien

Fallbeispiele — Aufgaben — Lösungen

  • Textbook
  • © 1993

Overview

Authors:
  1. Heribert Meffert

    1. Instituts für Marketing, Universität Münster, Deutschland

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  2. Manfred Bruhn

    1. Instituts für Marketing, European Business School, Private Wissenschaftliche Hochschule, Rheingau, Deutschland

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-IX
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  2. Strategisches Marketing

    • Heribert Meffert, Manfred Bruhn
    Pages 1-54

  3. Marktforschung und Marktsegmentierung

    • Heribert Meffert, Manfred Bruhn
    Pages 55-94

  4. Produkt- und Sortimentspolitik

    • Heribert Meffert, Manfred Bruhn
    Pages 95-133

  5. Kommunikationspolitik

    • Heribert Meffert, Manfred Bruhn
    Pages 135-195

  6. Distributionspolitik

    • Heribert Meffert, Manfred Bruhn
    Pages 197-260

  7. Preispolitik

    • Heribert Meffert, Manfred Bruhn
    Pages 261-288

  8. Institutionelle Bereiche des Marketing

    • Heribert Meffert, Manfred Bruhn
    Pages 289-332

  9. Internationales Marketing

    • Heribert Meffert, Manfred Bruhn
    Pages 333-363

  10. Back Matter

    Pages 364-366
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Keywords

Authors and Affiliations

  • Instituts für Marketing, Universität Münster, Deutschland

    Heribert Meffert

  • Instituts für Marketing, European Business School, Private Wissenschaftliche Hochschule, Rheingau, Deutschland

    Manfred Bruhn

Bibliographic Information

  • Book Title: Marketing Fallstudien

  • Book Subtitle: Fallbeispiele — Aufgaben — Lösungen

  • Authors: Heribert Meffert, Manfred Bruhn

  • DOI: https://doi.org/10.1007/978-3-322-84759-1

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden 1993

  • Softcover ISBN: 978-3-409-23610-2Published: 01 January 1993

  • eBook ISBN: 978-3-322-84759-1Published: 08 March 2013

  • Edition Number: 2

  • Number of Pages: X, 363

  • Topics: Business and Management, general, Marketing

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