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  • Book
  • © 1992

Markenpolitik des Bankbetriebs

Grundlagen und empirische Studien

Authors:

Part of the book series: Oikos Studien zur Ökonomie (SÖ)

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XIV
  2. Einleitung

    • Markus Weber
    Pages 1-6
  3. Umfrage zur Markenpolitik in Geldinstituten

    • Markus Weber
    Pages 175-217
  4. Zusammenfassung und Ausblick

    • Markus Weber
    Pages 228-232
  5. Back Matter

    Pages 233-281

Bibliographic Information

  • Book Title: Markenpolitik des Bankbetriebs

  • Book Subtitle: Grundlagen und empirische Studien

  • Authors: Markus Weber

  • Series Title: Oikos Studien zur Ökonomie

  • DOI: https://doi.org/10.1007/978-3-322-87991-2

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1992

  • Softcover ISBN: 978-3-409-14802-3Published: 01 January 1992

  • eBook ISBN: 978-3-322-87991-2Published: 09 March 2013

  • Edition Number: 1

  • Number of Pages: 277

  • Number of Illustrations: 17 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access