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Praxis der Unternehmensführung

Einführung in das Marketing

Begriff Marketing / Marktforschung, Marketingforschung / Marketinginstrumente / Direct Marketing, New Marketing / Zukünftiges Marketing

Authors: Kuhnle, Helmut u.a.

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eBook $54.99
price for USA in USD
  • ISBN 978-3-322-82557-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-409-13972-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $54.99
price for USA in USD
  • ISBN 978-3-322-82557-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-409-13972-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Einführung in das Marketing
Book Subtitle
Begriff Marketing / Marktforschung, Marketingforschung / Marketinginstrumente / Direct Marketing, New Marketing / Zukünftiges Marketing
Authors
Series Title
Praxis der Unternehmensführung
Copyright
1991
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-322-82557-5
DOI
10.1007/978-3-322-82557-5
Softcover ISBN
978-3-409-13972-4
Edition Number
1
Number of Pages
VI, 144
Number of Illustrations
2 b/w illustrations
Topics