Unternehmensführung und Marketing

Marketing-Mix-Strategien in Investitionsgütermärkten

Entwicklung und Simulation marktstrukturspezifischer Strategien

Authors: Ritzerfeld, Ute

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  • ISBN 978-3-322-88047-5
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Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $54.99
price for USA in USD
  • ISBN 978-3-322-88047-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Softcover $69.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Marketing-Mix-Strategien in Investitionsgütermärkten
Book Subtitle
Entwicklung und Simulation marktstrukturspezifischer Strategien
Authors
Series Title
Unternehmensführung und Marketing
Series Volume
26
Copyright
1993
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-322-88047-5
DOI
10.1007/978-3-322-88047-5
Softcover ISBN
978-3-409-13680-8
Edition Number
1
Number of Pages
XXVI, 302
Topics