Skip to main content
  • Book
  • © 1993

Make-or-Buy-Entscheidungen im Marketing

Neue Institutionenlehre und Distributionspolitik

Authors:

Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 119)

Buy it now

Buying options

eBook USD 49.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xviii
  2. Grundlagen

    1. Front Matter

      Pages 1-1
    2. Einleitung

      • Marc Fischer
      Pages 3-15
  3. Ansätze der Neuen Institutionenlehre

    1. Front Matter

      Pages 43-43
    2. Der Property-Rights-Ansatz

      • Marc Fischer
      Pages 45-61
    3. Die Principal-Agent-Theorie

      • Marc Fischer
      Pages 63-80
    4. Der Transaktionskostenansatz

      • Marc Fischer
      Pages 81-126
  4. Distribution und Neue Institutionenlehre

    1. Front Matter

      Pages 127-127
    2. Schlußbetrachtung

      • Marc Fischer
      Pages 263-270
  5. Back Matter

    Pages 271-330

Bibliographic Information

  • Book Title: Make-or-Buy-Entscheidungen im Marketing

  • Book Subtitle: Neue Institutionenlehre und Distributionspolitik

  • Authors: Marc Fischer

  • Series Title: neue betriebswirtschaftliche forschung (nbf)

  • DOI: https://doi.org/10.1007/978-3-322-90718-9

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1993

  • Softcover ISBN: 978-3-409-13675-4Published: 01 January 1993

  • eBook ISBN: 978-3-322-90718-9Published: 18 April 2013

  • Series ISSN: 0175-8802

  • Series E-ISSN: 2945-8129

  • Edition Number: 1

  • Number of Pages: XVIII, 330

  • Number of Illustrations: 47 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 49.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access