A word in response to the corona virus crisis: Your print orders will be fulfilled, even in these challenging times. If you don’t want to wait – have a look at our ebook offers and start reading immediately.

Werbung des Facheinzelhandels

Authors: Barth, Klaus, Theis, Hans-Joachim

Free Preview

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-663-12905-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-409-13645-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Table of contents (11 chapters)

Table of contents (11 chapters)
  • Grundlagen zur Werbung des Facheinzelhandels

    Pages 1-62

    Barth, Professor Dr. Klaus (et al.)

  • Informatorische Voraussetzungen der Werbeplanung des Facheinzelhandels (Werbeanalyse)

    Pages 63-108

    Barth, Professor Dr. Klaus (et al.)

  • Die Deduktion der Werbeziele aus den Marktzielen des Facheinzelhandels

    Pages 109-141

    Barth, Professor Dr. Klaus (et al.)

  • Die Werbesubjektplanung des Facheinzelhandels

    Pages 143-176

    Barth, Professor Dr. Klaus (et al.)

  • Die Planung der Werbeobjekte des Facheinzelhandels

    Pages 177-199

    Barth, Professor Dr. Klaus (et al.)

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-663-12905-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-409-13645-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Werbung des Facheinzelhandels
Authors
Copyright
1991
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-663-12905-9
DOI
10.1007/978-3-663-12905-9
Softcover ISBN
978-3-409-13645-7
Edition Number
1
Number of Pages
XI, 1072
Topics