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Table of contents (17 chapters)
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Front Matter
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Grundlagen des Softwaremarkting
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Front Matter
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Aspekte des Anbieter- und Anwenderverhaltens
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Front Matter
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Die Gestaltung des Software-Leistungssystems
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Front Matter
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Die Vermarktung des Software-Leistungssystems
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Front Matter
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Die Bedeutung des Humankapitals im Software-Marketing
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Front Matter
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Bibliographic Information
Book Title: Software-Marketing
Book Subtitle: Grundlagen, Konzepte, Hintergründe
Editors: Frank Wimmer, Bittner
DOI: https://doi.org/10.1007/978-3-322-87509-9
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1993
Softcover ISBN: 978-3-409-13462-0Published: 01 January 1993
eBook ISBN: 978-3-322-87509-9Published: 08 March 2013
Edition Number: 1
Number of Pages: 342
Number of Illustrations: 61 illustrations in colour
Topics: Business and Management, general