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  • Book
  • © 1996

Pharma-Trends und innovatives Pharma-Marketingmanagement

Strategische Neuausrichtung einer ärztegerichteten Marketingkonzeption

Authors:

  1. Marcel Crisand
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  • Innovationen im Pharma-Marketingmanagement

Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 165)

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-XXIV
    PDF

  2. Einleitung

    1. Einführung

      • Marcel Crisand
      Pages 1-9

  5. Back Matter

    Pages 247-276
    PDF
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Keywords

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About the author

Dr. Marcel Crisand promovierte am Lehrstuhl von Prof. Dr. Hans Raffée der Universität Mannheim. Er arbeitet heute in der Abteilung Corporate Development im Bereich "Strategische Projekte" eines namhaften deutschen Pharma- Unternehmens.
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Bibliographic Information

  • Book Title: Pharma-Trends und innovatives Pharma-Marketingmanagement

  • Book Subtitle: Strategische Neuausrichtung einer ärztegerichteten Marketingkonzeption

  • Authors: Marcel Crisand

  • Series Title: neue betriebswirtschaftliche forschung (nbf)

  • DOI: https://doi.org/10.1007/978-3-322-89162-4

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1996

  • Softcover ISBN: 978-3-409-13284-8Published: 26 June 1996

  • eBook ISBN: 978-3-322-89162-4Published: 13 March 2013

  • Series ISSN: 0175-8802

  • Series E-ISSN: 2945-8129

  • Edition Number: 1

  • Number of Pages: XXIV, 274

  • Topics: Business and Management, general

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Buy it now

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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