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Teams im Relationship Marketing

Design effektiver Kundenbeziehungsteams

  • Book
  • © 1998

Overview

Authors:
  1. Gabriele Helfert
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  • Teamarbeit effektiv gestalten

Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 248)

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Table of contents (8 chapters)

  1. Front Matter

    Pages I-XVIII
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  4. Back Matter

    Pages 177-211
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Keywords

About the author

Dr. Gabriele Helfert promovierte am Lehrstuhl von Prof. Dr. Hans Georg Gemünden der Universität Karlsruhe (TH). Sie arbeitet derzeit als wissenschaftliche Angestellte am Institut für Angewandte Betriebswirtschaftslehre und Unternehmensführung der Universität Karlsruhe (TH).

Bibliographic Information

  • Book Title: Teams im Relationship Marketing

  • Book Subtitle: Design effektiver Kundenbeziehungsteams

  • Authors: Gabriele Helfert

  • Series Title: neue betriebswirtschaftliche forschung (nbf)

  • DOI: https://doi.org/10.1007/978-3-663-11599-1

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1998

  • Softcover ISBN: 978-3-409-12858-2Published: 16 June 1998

  • eBook ISBN: 978-3-663-11599-1Published: 13 August 2013

  • Series ISSN: 0175-8802

  • Series E-ISSN: 2945-8129

  • Edition Number: 1

  • Number of Pages: XVIII, 211

  • Number of Illustrations: 16 b/w illustrations

  • Topics: Business and Management, general

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