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neue betriebswirtschaftliche forschung (nbf)

Kundenorientierung strategischer Geschäftseinheiten

Operationalisierung und Messung

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  • ISBN 978-3-663-10595-4
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About the authors

Dr. Bernhard Peter Utzig ist wissenschaftlicher Mitarbeiter von Prof. Dr. Wulff Plinke an der Humboldt-Universität Berlin.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $54.99
price for USA in USD
  • ISBN 978-3-663-10595-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase Institutional customers should get in touch with their account manager
Softcover $69.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Kundenorientierung strategischer Geschäftseinheiten
Book Subtitle
Operationalisierung und Messung
Series Title
neue betriebswirtschaftliche forschung (nbf)
Series Volume
139
Copyright
1997
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-663-10595-4
DOI
10.1007/978-3-663-10595-4
Softcover ISBN
978-3-409-12831-5
Edition Number
1
Number of Pages
XVI, 219
Topics