Study Week: Selected textbooks only 14.99 each—eBooks & softcovers on sale! Shop now >>

ZfB Special Issue

Innovation und Absatz

Editors: Albach, Horst (Hrsg.)

Free Preview

Buy this book

eBook $54.99
price for USA in USD
  • ISBN 978-3-322-89809-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.95
price for USA in USD
  • ISBN 978-3-409-11455-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

Table of contents (8 chapters)

Table of contents (8 chapters)
  • Widerstand gegen Innovationen — destruktiv oder konstruktiv?

    Pages 1-22

    Hauschildt, Professor Dr. Dr. h.c. Jürgen

  • Innovationen in Gruppen quasi-homogener Investitionsgüter

    Pages 23-34

    Brockhoff, Professor Dr. Klaus

  • Determinanten und Wirkungen der Teamarbeit in innovativen Projekten: Eine theoretische und empirische Analyse

    Pages 35-62

    Högl, Dr. Martin (et al.)

  • Der Einfluß von Marken auf die Glaubwürdigkeit von Produkt-Vorankündigungen. Ein internationaler empirischer Vergleich

    Pages 63-88

    Sattler, Prof. Dr. Henrik (et al.)

  • Die Wirkungen von Warenproben

    Pages 89-110

    Gedenk, Dr. Karen

Buy this book

eBook $54.99
price for USA in USD
  • ISBN 978-3-322-89809-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.95
price for USA in USD
  • ISBN 978-3-409-11455-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Innovation und Absatz
Editors
  • Horst Albach
Series Title
ZfB Special Issue
Series Volume
2
Copyright
1999
Publisher
Gabler Verlag
Copyright Holder
Springer Fachmedien Wiesbaden
eBook ISBN
978-3-322-89809-8
DOI
10.1007/978-3-322-89809-8
Softcover ISBN
978-3-409-11455-4
Edition Number
1
Number of Pages
XII, 176
Number of Illustrations
58 b/w illustrations, 4 illustrations in colour
Additional Information
Ursprünglich als Heft einer Zeitschrift veröffentlich.
Topics