Authors:
- Marketing-Grundlagen fachübergreifend.
- Mit zahlreichen Beispielen aus der Unternehmenspraxis.
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (10 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Freien Universität Berlin, Deutschland
Alfred Kuß
About the author
Bibliographic Information
Book Title: Marketing-Einführung
Book Subtitle: Grundlagen - Überblick - Beispiele
Authors: Alfred Kuß
DOI: https://doi.org/10.1007/978-3-322-91993-9
Publisher: Gabler Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2003
eBook ISBN: 978-3-322-91993-9Published: 09 March 2013
Edition Number: 2
Number of Pages: XII, 307
Number of Illustrations: 85 b/w illustrations
Additional Information: Bachelor geeignet
Topics: Marketing