Editors:
Das erste umfassende Buch, das das Konzept des Customer-Relationship-Managements mit dem der wertsteigernden Unternehmensführung zum Customer-Lifetime-Value-Management (CLV-M) verknüpft.
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Table of contents (7 chapters)
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Front Matter
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Customer-Lifetime-Value-Management
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Die Elemente des CLV-Management
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Resümee
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Back Matter
Keywords
Editors and Affiliations
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TelDaFax AG, Deutschland
Markus Hofmann
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NETWORK Management Consulting Europe, Bad Homburg, Deutschland
Markus Mertiens
About the editors
Bibliographic Information
Book Title: Customer-Lifetime-Value-Management
Book Subtitle: Kundenwert schaffen und erhöhen: Konzepte, Strategien, Praxisbeispiele
Editors: Markus Hofmann, Markus Mertiens
DOI: https://doi.org/10.1007/978-3-322-90218-4
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2000
Softcover ISBN: 978-3-322-90219-1Published: 08 July 2012
eBook ISBN: 978-3-322-90218-4Published: 02 July 2013
Edition Number: 1
Number of Pages: 209
Number of Illustrations: 50 b/w illustrations
Topics: Business and Management, general