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Table of contents (17 chapters)
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Front Matter
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Grundbegriffe und Elemente der Absatzpolitik
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Front Matter
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Verhaltens- und Informationsgrundlagen der Marketingentscheidung
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Front Matter
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Aktionsgrundlagen der Marketingentscheidung
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Front Matter
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Koordinationsgrundlagen der Marketingentscheidung
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Front Matter
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Bibliographic Information
Book Title: Marketing
Book Subtitle: Einführung in die Absatzpolitik
Authors: Heribert Meffert
Series Title: Betriebswirtschaftliches Grundstudium
DOI: https://doi.org/10.1007/978-3-322-87921-9
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1977
Softcover ISBN: 978-3-409-36971-8Published: 01 January 1977
eBook ISBN: 978-3-322-87921-9Published: 09 March 2013
Edition Number: 1
Number of Pages: 594
Number of Illustrations: 33 b/w illustrations
Topics: Business and Management, general