XEdition Accenture

Interactive Broadband Media

A Guide for a Successful Take-Off

Authors: Mohr, Nikolaus, Thomas, Gerhard

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  • Corporate strategies and business models in the new, interactive world of broadband media

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eBook $74.99
price for USA in USD (gross)
  • ISBN 978-3-322-86867-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA in USD
  • ISBN 978-3-322-86869-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be.

During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today?

This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.

About the authors

Dr. Nikolaus Mohr is a Senior Manager for strategic consultancy with the management and technology services company Accenture.
Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.

Reviews

"Das Buch bietet eine fundierte Analyse des Markts der Breitbandmedien."
Kress-Report 38/01

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $74.99
price for USA in USD (gross)
  • ISBN 978-3-322-86867-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $79.99
price for USA in USD
  • ISBN 978-3-322-86869-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Interactive Broadband Media
Book Subtitle
A Guide for a Successful Take-Off
Authors
Series Title
XEdition Accenture
Copyright
2002
Publisher
Vieweg+Teubner Verlag
Copyright Holder
Friedr. Vieweg & Sohn Verlagsgesellschaft mbH, Braunschweig/Wiesbaden
eBook ISBN
978-3-322-86867-1
DOI
10.1007/978-3-322-86867-1
Softcover ISBN
978-3-322-86869-5
Edition Number
2
Number of Pages
XIV, 183
Number of Illustrations
79 b/w illustrations
Topics