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Strategic Management

A European Approach

Editors: Scholz, Christian, Zentes, Joachim (Hrsg.)

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  • Die Dozenten und Forscher des Europa-Instituts stellen in diesem Sammelband ihre Forschungsschwerpunkte vor und erläutern damit die Potenziale und Herausforderungen des europäischen Marktes.

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  • ISBN 978-3-322-84457-6
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Softcover $69.99
price for USA in USD
  • ISBN 978-3-322-84458-3
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About this book

The European market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focusing on the areas of marketing & commerce and organisation & human resource management.
The structure of this book ist modelled on that of the first two volumes, the underlying concept of which has shaped the face of business teaching and resarch at the Europa-Institut in Saarbrücken. Important environmental changes are identified and analysed from an outside-inside perspective, and are taken as a basis for formulating strategic competitive directions. The inside-outside perspective considers enterprises from the point of view of their organisation and human resources.
"Strategic Management" addresses researchers, students and executives in the areas of international management, business administration, organisation, marketing, commerce and human resource management.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute for Commerce and International Marketing and director of the Europa-Institut at Saarland University.
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, expecially Organisation, Human Resource Management and Information Management, and is also director of the Europa-Institut at Saarland University, Germany.

About the authors

Prof. Dr. Joachim Zentes ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales Management der Universität des Saarlandes sowie Geschäftsführender Direktor der Sektion Wirtschaftswissenschaft des Europa-Instituts der Universität des Saarlandes.
Prof. Dr. Christian Scholz ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Organisation, Personal- und Informationsmanagement an der Universität des Saarlandes sowie Direktor des Europa-Instituts, Sektion Wirtschaftswissenschaft.

Table of contents (16 chapters)

Table of contents (16 chapters)
  • The European Union after Nice — a Community facing a New Century

    Pages 3-21

    Woyke, Wichard

  • The Euro — How is it Working?

    Pages 23-36

    Walter, Norbert

  • The Fragmentation of International Regulatory Governance and the Case for a Single Global Financial Regulator

    Pages 37-46

    Bourke, Philip (et al.)

  • Internet-Investor Relations — The Impact of the Internet on Corporate Reporting

    Pages 47-67

    Küting, Karlheinz (et al.)

  • Optimum Bank Equity Capital and Value at Risk

    Pages 69-82

    Broll, Udo (et al.)

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-322-84457-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-322-84458-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Strategic Management
Book Subtitle
A European Approach
Editors
  • Christian Scholz
  • Joachim Zentes
Copyright
2002
Publisher
Gabler Verlag
Copyright Holder
Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
eBook ISBN
978-3-322-84457-6
DOI
10.1007/978-3-322-84457-6
Softcover ISBN
978-3-322-84458-3
Edition Number
1
Number of Pages
XII, 327
Topics