Overview
- Based on Ansoff's classical text, more readable and simplified figures
- Illuminates a new facet of the developing problem of strategy
- Represents the most comprehensive exposition of concepts and practical techniques currently available in strategic management
- Provides a multidisciplinary explanation of strategic behavior and development of practical ‘how to do it’ technology for management in turbulent environments
- Uses current industry examples throughout the book to solidify the concepts
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Table of contents (25 chapters)
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Front Matter
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Original Concepts of Strategic Management and the Evolution of Management Systems
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Front Matter
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Planning Strategic Posture
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Front Matter
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Managers, Systems, Structure
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Front Matter
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Keywords
About this book
Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments. In this age of digital transformation, the ability to respond quickly and strategically to unpredictable change can determine the success or failure of the firm. As an organization becomes more successful at implementing change, the ability to respond to changes in the environment will be entrenched in its culture. This book is based on a strategic success model which demonstrates how to optimize a firm's performance. For managers, students, and researchers wanting a step-by-step methodology on how to analyze a firm, this book will serve as an invaluable resource for thinking and acting strategically.
Authors and Affiliations
About the authors
Daniel Kipley is Professor of Strategy at Azusa Pacific, USA.
A.O. Lewis is Professor of Management at National University, USA.
Roxanne Helm-Stevens is Chair and Professor in the Department of Management at Azusa Pacific, USA.
Rick Ansoff is Associate Professor in Statistics, Measurement, Research Methods, and General and Personality Psychology at Alliant International University, USA.
Bibliographic Information
Book Title: Implanting Strategic Management
Authors: H. Igor Ansoff, Daniel Kipley, A.O. Lewis, Roxanne Helm-Stevens, Rick Ansoff
DOI: https://doi.org/10.1007/978-3-319-99599-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-319-99598-4Published: 12 November 2018
Softcover ISBN: 978-3-030-07614-6Published: 26 December 2018
eBook ISBN: 978-3-319-99599-1Published: 26 October 2018
Edition Number: 3
Number of Pages: XIX, 592
Number of Illustrations: 118 b/w illustrations
Topics: Business Strategy/Leadership, Organization