Exploring Omnichannel Retailing

Common Expectations and Diverse Realities

Editors: Piotrowicz, Wojciech, Cuthbertson, Richard (Eds.)

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  • Presents the first research-based book on omnichannel retailing
  • Takes an international approach from various regions and markets to understand this new trend in retailing
  • Features contributions by experienced authors studying a wide coverage of industries in the retail sector
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  • ISBN 978-3-319-98273-1
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Hardcover $139.99
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About this book

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. 

While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.


About the authors

Dr Wojciech Piotrowicz (PhD Brunel, MA Gdańsk, PGDipLATHE Oxon) is Associate Professor in Sustainable Supply Chains and Social Responsibility, at Hanken School of Economics and HUMLOG Insitute, Helsinki, Finland. In addition he was elected as International Research Fellow at the University of Oxford, Saїd Business School and is a member of the Wolfson College.  His research is related to information systems, logistics, supply chain management, performance measurement and evaluation, with focus on transitional countries and retail contexts.  Wojciech has considerable experience as member of large international research projects within both the public and private sectors, working with organisations such as Intel, BAE Systems, the European Commission and Polish government. He is recipient of Outstanding and Highly Commended paper awards from Emerald Literati Network for Excellence.


Dr Richard Cuthbertson is a Senior Research Fellow and Research Director at the Oxford Institute of Retail Management at Saïd Business School, University of Oxford and Vice-Principal of Green Templeton College, University of Oxford.His research interest lies in understanding and assessing the challenges of the increasingly digital world on retail, particularly through technology innovation and the use of customer data. His work is international in scope, in particular looking at how retail practice and policy are developing in countries like India and China, and he regularly acts as a consultant to retailers and governments. He is author of over 100 published articles and has worked with many companies, including Tesco, Sainsbury’s, P&G, Casino, T-Mobile, BP, Abbey, IBM, KPMG and BCG. Richard is a Board member of the Charity Retail Association. He was awarded the Emerald Literati Network Award for Excellence (twice) and the Pegasus Prize for eBusiness Future Insights (2006).


Table of contents (12 chapters)

Table of contents (12 chapters)
  • Exploring Omnichannel Retailing: Common Expectations and Diverse Reality

    Pages 1-10

    Piotrowicz, Wojciech (et al.)

  • Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers

    Pages 11-46

    Rusanen, Olli

  • Implementation of Omnichannel Strategy in the US Retail: Evolutionary Approach

    Pages 47-69

    Cao, Lanlan

  • Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda for Future Research

    Pages 71-97

    Akter, Shahriar (et al.)

  • Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey

    Pages 99-114

    Hüseyinoğlu, Işık Özge Yumurtacı

Buy this book

eBook $109.00
price for USA in USD
  • ISBN 978-3-319-98273-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase Institutional customers should get in touch with their account manager
Hardcover $139.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Exploring Omnichannel Retailing
Book Subtitle
Common Expectations and Diverse Realities
Editors
  • Wojciech Piotrowicz
  • Richard Cuthbertson
Copyright
2019
Publisher
Springer International Publishing
Copyright Holder
Springer Nature Switzerland AG
eBook ISBN
978-3-319-98273-1
DOI
10.1007/978-3-319-98273-1
Hardcover ISBN
978-3-319-98272-4
Edition Number
1
Number of Pages
XIV, 288
Number of Illustrations
15 b/w illustrations
Topics