Co-Creation
Reshaping Business and Society in the Era of Bottom-up Economics
Editors: Redlich, Tobias, Moritz, Manuel, Wulfsberg, Jens P. (Eds.)
Free Preview- Features interdisciplinary expertise from economics, law, technology and social science on the practice of co-creation
- Provides best-practices and management approaches to successful co-creation
- Enables research-based and practice-relevant understanding of the background and concepts around co-creation
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- About this book
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Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.
A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen
Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth
Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG
- About the authors
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Dr. Tobias Redlich is a senior engineer at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany) and is the Head of the working group Value Creation Systematics. His interdisciplinary research focuses on new patterns of value creation based on openness.
Manuel Moritz is a researcher at the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His research focus is on collaborative innovation processes in co-creation communities.
Prof. Dr. Jens Wulfsberg chairs the Institute of Production Engineering at Helmut Schmidt University Hamburg (Germany). His interests include open approaches to production and production technologies. - Reviews
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“A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing.” (Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen)
“Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit.” (Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth)
“Successful leaders will co-create the future. This book is an excellent starting point.” (Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG)
“Richly illustrated with real examples of co-creation as it happens, it challenges traditional inhouse R&D.” (Johannes Rath, CDO (Chief Digital Officer), SIGNAL IDUNA Gruppe, Germany)“This is a very timely contribution by the leaders in this discipline from Germany. Co- creation is changing the way we live and do business. This book explores how this change happens and what is needed for a successful integration of this change. A must read by decision makers, business and engineering graduate school students and researchers.” (Tugrul U Daim, Ph.D. and PICMET Fellow Professor and Director of Technology Management Doctoral Program, Editor in Chief, IEEE Transactions on Engineering Management, Department of Engineering and Technology Management at Portland State University)
- Table of contents (16 chapters)
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Introduction: Co-creation in the Era of Bottom-Up Economics
Pages 1-6
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How to Co-create Value with Users: A Case Study on
Pages 9-20
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Using Open Production Sites for Supporting New Ways of Corporate Innovation
Pages 21-35
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Distributed Manufacturing: Make Things Where You Need Them
Pages 37-50
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Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services
Pages 51-62
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Table of contents (16 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Co-Creation
- Book Subtitle
- Reshaping Business and Society in the Era of Bottom-up Economics
- Editors
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- Tobias Redlich
- Manuel Moritz
- Jens P. Wulfsberg
- Series Title
- Management for Professionals
- Copyright
- 2019
- Publisher
- Springer International Publishing
- Copyright Holder
- Springer Nature Switzerland AG
- eBook ISBN
- 978-3-319-97788-1
- DOI
- 10.1007/978-3-319-97788-1
- Hardcover ISBN
- 978-3-319-97787-4
- Series ISSN
- 2192-8096
- Edition Number
- 1
- Number of Pages
- X, 217
- Number of Illustrations
- 25 b/w illustrations
- Topics
