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  • © 2019

Winning Sustainability Strategies

Finding Purpose, Driving Innovation and Executing Change

Palgrave Macmillan
  • Puts forward a proven combination of direction and speed in sustainability programs: Vectoring
  • Offers a means to assess the impact of sustainability programs on company competitiveness and valuation
  • Features award-winning IMD case studies from companies such as Unilever, Umicore, Novozymes and Bodegas Torres

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Softcover Book USD 37.99
Price excludes VAT (USA)
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  • Dispatched in 3 to 5 business days
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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xvi
  2. Vectoring: Of Direction and Speed

    1. Front Matter

      Pages 1-1
    2. Introduction

      • Benoit Leleux, Jan van der Kaaij
      Pages 3-11
    3. Patterns of Frontrunners

      • Benoit Leleux, Jan van der Kaaij
      Pages 13-33
  3. Direction by Design

    1. Front Matter

      Pages 35-35
    2. The Quest for Purpose

      • Benoit Leleux, Jan van der Kaaij
      Pages 37-56
    3. Focusing on Materialities That Matter

      • Benoit Leleux, Jan van der Kaaij
      Pages 57-80
    4. Sustainable Development Goals

      • Benoit Leleux, Jan van der Kaaij
      Pages 81-102
    5. ESG Ratings and the Stock Markets

      • Benoit Leleux, Jan van der Kaaij
      Pages 103-125
    6. Investors’ Perspectives on Sustainability

      • Benoit Leleux, Jan van der Kaaij
      Pages 127-151
    7. Encouraging a Culture of Sustainability

      • Benoit Leleux, Jan van der Kaaij
      Pages 153-170
  4. Acceleration

    1. Front Matter

      Pages 171-171
    2. Partnering as Strategy

      • Benoit Leleux, Jan van der Kaaij
      Pages 173-192
    3. Toward a Circular Economy

      • Benoit Leleux, Jan van der Kaaij
      Pages 193-219
    4. Capturing the Sustainability Premium

      • Benoit Leleux, Jan van der Kaaij
      Pages 221-242
    5. Stellar Performance from Sustainability Teams

      • Benoit Leleux, Jan van der Kaaij
      Pages 243-261
    6. Embedding Sustainability into the Business Core

      • Benoit Leleux, Jan van der Kaaij
      Pages 263-284
    7. Epilogue

      • Benoit Leleux, Jan van der Kaaij
      Pages 285-292
  5. Back Matter

    Pages 293-298

About this book

Despite recent optimism and global initiatives, the implementation of corporate sustainability programs has been slow at best, with less than a third of global companies having developed a clear business case for their approach to sustainability. Presenting numerous award-winning cases and examples from companies such as Unilever, Patagonia, Tumi, DSM and Umicore alongside original ideas based upon 20 years of consulting experience, this book reveals how to design and implement a stronger sense of focus and move sustainability programs forward. This proven combination of purpose, direction and speed is dubbed “Vectoring”.

Based upon practitioner cases and data analysis from the Dow Jones Sustainability Index, Vectoring offers a plain-spoken framework to identify the relative position of companies compared to their peers. The framework and its 4 archetypes deliver insights for practitioners to locate inhibitors and overcome them by providing practical suggestions forprocess improvements. This includes designing and executing new sustainability programs, embedding the SDGs within company strategy and assessing the impact of sustainability programs on competitiveness and valuation. Offering directions for CFOs to shift companies from integrated reporting to integrated thinking in order to accelerate their sustainability programs, Winning Sustainability Strategies shows how to achieve purpose with profit and how to do well by doing good.

Authors and Affiliations

  • International Institute for Management Development, Lausanne, Switzerland

    Benoit Leleux

  • Finch & Beak, Breda, The Netherlands

    Jan van der Kaaij

About the authors

Benoit Leleux is the Stephan Schmidheiny Professor of Entrepreneurship and Finance at IMD in Lausanne, Switzerland, where he was also director of the MBA program (2006-2008) and director of Research and Development (2004-2008). He is currently the co-Director of Foundations for Business Leadership (FBL).

Jan van der Kaaij co-founded his advisory firm in 1997. Today Finch & Beak has grown into a European consultancy specialized in accelerating sustainability. Jan managed numerous consulting projects for major companies such as McDonalds, SwissPost and DSM. Since 2004 he is associated with IMD Lausanne on sustainability.

Bibliographic Information

Buy it now

Buying options

Softcover Book USD 37.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access