Palgrave Studies in Urban Anthropology

The Spirit of Capitalism According to the Michelin Company

Anthropology of an Industrial Myth

Authors: Védrine, Corine

  • Addresses key debates in urban anthropology (including urban change and gentrification) through the lens of a French industrial city
  • Discusses the mythos of the "moral entrepreneur" in relation Michelin, a global company deeply intertwined with the culture of Clermont-Ferrand
  • Examines the fragility of the spirit of capitalism in the light of rapid, global changes to industry, trade, and the urban landscape, along with people's continued faith in it
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eBook $64.99
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  • ISBN 978-3-319-96610-6
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  • Immediate eBook download after purchase
Hardcover $84.99
price for USA in USD
  • ISBN 978-3-319-96609-0
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  • Usually dispatched within 3 to 5 business days.
About this book

The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure. 

About the authors

Corine Védrine, Ph.D., is Researcher at the LAURE-Environnement-Ville-Société (CNRS) laboratory and Lecturer at the National Superior School of Architecture in Lyon, France.

Table of contents (8 chapters)

  • Introduction

    Védrine, Corine

    Pages 1-20

  • A Myth Built on the Manipulation of Local History and Memory

    Védrine, Corine

    Pages 21-44

  • The Construction of a Myth

    Védrine, Corine

    Pages 45-69

  • Reified Types of Myth and Company Ritual

    Védrine, Corine

    Pages 71-81

  • The Myth and Its Justifications with the Michelin Spirit: The Father, the Son and the Healthy Spirit

    Védrine, Corine

    Pages 83-109

Buy this book

eBook $64.99
price for USA in USD (gross)
  • ISBN 978-3-319-96610-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $84.99
price for USA in USD
  • ISBN 978-3-319-96609-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Spirit of Capitalism According to the Michelin Company
Book Subtitle
Anthropology of an Industrial Myth
Authors
Series Title
Palgrave Studies in Urban Anthropology
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-96610-6
DOI
10.1007/978-3-319-96610-6
Hardcover ISBN
978-3-319-96609-0
Edition Number
1
Number of Pages
XI, 235
Number of Illustrations and Tables
3 b/w illustrations, 7 illustrations in colour
Topics