Data Science and Digital Business

This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business. 

Dr. Fausto Pedro García Márquez completed his European Doctorate in Engineering at the University of Castilla-La Mancha (UCLM) in 2004. He received his Engineering degree from the University of Murcia, Spain in 1998, and his Technical Engineering degree at UCLM in 1995 and degree in Business Administration and Management at UCLM in 2006. He has also served as Technician in Labor Risk Prevention by UCLM (2000) and Transport Specialist at the Polytechnic University of Madrid, Spain (2001). He was a Senior Manager at Accenture in 2013/2014, and is currently a Senior Lecturer (Full Professor accredited) at UCLM, an Honorary Senior Research Fellow at the University of Birmingham, UK, a Lecturer at the Instituto Europeo de Postgrado and Director of the Ingenium Research Group. He has been the principal investigator in 3 European Projects and 60 national and corporate research projects. He holds international and national patents, and has authored more than 110 international papers and 10 books. His work has been recognized with 3 International Awards in Engineering Management and Management Science. 

Dr. Benjamin Lev is a Professor and Head of Decision Sciences at LeBow College of Business. He holds a PhD in Operations Research from Case Western Reserve University. Prior to joining Drexel University, Dr. Lev held academic and administrative positions at Temple University, the University of Michigan-Dearborn and Worcester Polytechnic Institute. He is the Editor-in-Chief of OMEGA – The International journal of Management Science, the Co-Editor-in-Chief of the International Journal of Management Science and Engineering Management, and serves on several other journal editorial boards. He has published over ten books and numerous articles, and has organized many national and international conferences. 

“If you have an interest in analytics and visualization, and would like to review several applications of classification models, you may find it an interesting read.” (Robert M. Lynch, Computing Reviews, September 09, 2019)