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Aligning Business Strategies and Analytics

Bridging Between Theory and Practice

  • Book
  • © 2019

Overview

Editors:
  1. Murugan Anandarajan

    1. Drexel University, Philadelphia, USA

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    You can also search for this editor in PubMed   Google Scholar

  2. Teresa D. Harrison

    1. Drexel University, Philadelphia, USA

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    You can also search for this editor in PubMed   Google Scholar

  • Focuses on issues related to the alignment of business strategies and analytics
  • Helps bridge the gap in the relevance and usefulness of academic research in the area of alignment that is often questioned by practitioners
  • Examines business strategies, business structures, and analytics to effectively develop and deploy techniques to enhance an organization’s decision-making capability

Part of the book series: Advances in Analytics and Data Science (AADS, volume 1)

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xix
    Download chapter PDF

  2. Aligning Business Strategies and Analytics: Bridging Between Theory and Practice

    • Murugan Anandarajan, Teresa D. Harrison
    Pages 1-7

  6. Back Matter

    Pages 209-211
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Keywords

About this book

This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization’s decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners,but this book seeks to bridge this gap.

Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapters 2 - 5 examines how the use of cognitive computing improves financial advice, how technology is accelerating the growth of the financial advising industry, explores the application of advanced analytics to various facets of the industry and provides the context for analytics in practice. Chapters 6 - 9 offers real-world examples of how project management professionals tackle big-data challenges, explores the application of agile methodologies, discusses the operational benefits that can be gained by implementing real-time, and a case study on human capital analytics. Chapters 10 - 11 reviews the opportunities and potential shortfall and highlights how new media marketing and analytics fostered new insights. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.

Editors and Affiliations

  • Drexel University, Philadelphia, USA

    Murugan Anandarajan, Teresa D. Harrison

About the editors

Murugan Anandarajan is a Professor of MIS at Drexel University. His current research interests lie in the intersections of areas Crime, IoT, and Analytics. His work has been published in journals such as Decision Sciences, Journal of MIS, and Journal of International Business Studies. He co-authored eight books, including Internet and Workplace Transformation (2006) and its follow up volume, The Internet of People, Things and Services (2018). He has been awarded over $2.5 million in research grants from various government agencies including the National Science Foundation, U.S. Department of Justice, National Institute of Justice, and the State of PA. 

Teresa D. Harrison is Associate Professor of Economics, Associate Dean for Academic Affairs, and Director of the Center for Teaching Excellence at Drexel University’s LeBow College of Business. She is an applied micro-economist, with interest, research and publications in nonprofit organizational behaviors, including location decisions, entry, exit, mergers and growth. Her work has been published in journals such as Financial Review and Economic Inquiry.

Bibliographic Information

  • Book Title: Aligning Business Strategies and Analytics

  • Book Subtitle: Bridging Between Theory and Practice

  • Editors: Murugan Anandarajan, Teresa D. Harrison

  • Series Title: Advances in Analytics and Data Science

  • DOI: https://doi.org/10.1007/978-3-319-93299-6

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer International Publishing AG, part of Springer Nature 2019

  • Hardcover ISBN: 978-3-319-93298-9Published: 10 October 2018

  • Softcover ISBN: 978-3-030-06634-5Published: 26 December 2018

  • eBook ISBN: 978-3-319-93299-6Published: 27 September 2018

  • Series ISSN: 2522-0233

  • Series E-ISSN: 2522-0241

  • Edition Number: 1

  • Number of Pages: XIX, 211

  • Number of Illustrations: 13 b/w illustrations, 25 illustrations in colour

  • Topics: Big Data/Analytics, Business Information Systems, Operations Research/Decision Theory

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