Big Data for the Greater Good

1. Front Matter

   Pages i-x

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2. Big Data for the Greater Good: An Introduction

   • Vincent Charles, Ali Emrouznejad

   Pages 1-18

3. Big Data Analytics and Ethnography: Together for the Greater Good

   • Vincent Charles, Tatiana Gherman

   Pages 19-33

4. Big Data: A Global Overview

   • Celia Satiko Ishikiriyama, Carlos Francisco Simoes Gomes

   Pages 35-50

5. Big Data for Predictive Analytics in High Acuity Health Settings

   • John Zaleski

   Pages 51-100

6. A Novel Big Data-Enabled Approach, Individualizing and Optimizing Brain Disorder Rehabilitation

   • Marketa Janatova, Miroslav Uller, Olga Stepankova, Peter Brezany, Marek Lenart

   Pages 101-127

7. Big Data in Agricultural and Food Research: Challenges and Opportunities of an Integrated Big Data E-infrastructure

   • Pythagoras Karampiperis, Rob Lokers, Pascal Neveu, Odile Hologne, George Kakaletris, Leonardo Candela et al.

   Pages 129-150

8. Green Neighbourhoods: The Role of Big Data in Low Voltage Networks’ Planning

   • Danica Vukadinović Greetham, Laura Hattam

   Pages 151-169

9. Big Data Improves Visitor Experience at Local, State, and National Parks—Natural Language Processing Applied to Customer Feedback

   • Hari Prasad Udyapuram, Srinagesh Gavirneni

   Pages 171-181

10. Big Data and Sensitive Data

    • Kurt Nielsen

    Pages 183-204

This book highlights some of the most fascinating current uses, thought-provoking changes, and biggest challenges that Big Data means for our society. The explosive growth of data and advances in Big Data analytics have created a new frontier for innovation, competition, productivity, and well-being in almost every sector of our society, as well as a source of immense economic and societal value. From the derivation of customer feedback-based insights to fraud detection and preserving privacy; better medical treatments; agriculture and food management; and establishing low-voltage networks – many innovations for the greater good can stem from Big Data. Given the insights it provides, this book will be of interest to both researchers in the field of Big Data, and practitioners from various fields who intend to apply Big Data technologies to improve their strategic and operational decision-making processes.

• Big Data challenges
• Data Science
• Data Analytics
• Big Data for the Public
• Big Data for the Common Good

• Operations and Information Management, Aston Business School, Aston University, Birmingham, United Kingdom

  Ali Emrouznejad

• Buckingham Business School, University of Buckingham, Buckingham, United Kingdom

  Vincent Charles

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